CLASSIK BLOG

It is end of December again and with year-end comes the reality of setting goals and planning for the upcoming year and beyond.   I have come to accept that writing goals is fundamental to me but converting dreams to actions and ultimately results could be a challenging task.

I have a dream, and the dream is to live a ‘purpose driven life’ but that comes with fully understanding the true definition of ‘purpose’ and embracing mine.  The other day, I read a profound quote which stated: “if you lack wisdom, go on your knees and if you lack knowledge, go to school” thus I picked up a book to increase my knowledge about the pursuit of purpose.

During a coaching session with a client recently, she looked around in my office and asked; “what all are you involved in? In other words, what is everything you do for a living”.  My natural tendency whenever this question is asked leans towards listing everything I do and because the list is long, she said; “you do a lot”.   She took it a step further by asking a follow up question; “how in the world do you find time to do all of that”?. 

Even though “doing a lot” could be a measuring gauge for success in our society, I was challenged to re-think and re-consider how I brand myself.  I recognized quickly that branding is all about ‘packaging’ which also requires wisdom.  I was reminded of a statement I once heard which basically said “If you lack knowledge, go to school but if you lack wisdom, go on your knees”.  Needless to say, I went on my knees to pray for understanding and wisdom on how to articulate what I do without sounding overwhelming in the future.   “Sure enough, help came from above.  After persistent prayers, actively listening and patiently waiting, the revelation came.  I was finally able to sum up what I do in a meaningful way.