CLASSIK BLOG

Welcome to the official blog of CLASSIK Consulting

An Encounter with ‘Purpose’

An Encounter with ‘Purpose’

During a coaching session with a client recently, she looked around in my office and asked; “what all are you involved in? In other words, what is everything you do for a living”.  My natural tendency whenever this question is asked leans towards listing everything I do and because the list is long, she said; “you do a lot”.   She took it a step further by asking a follow up question; “how in the world do you find time to do all of that”?. 

Even though “doing a lot” could be a measuring gauge for success in our society, I was challenged to re-think and re-consider how I brand myself.  I recognized quickly that branding is all about ‘packaging’ which also requires wisdom.  I was reminded of a statement I once heard which basically said “If you lack knowledge, go to school but if you lack wisdom, go on your knees”.  Needless to say, I went on my knees to pray for understanding and wisdom on how to articulate what I do without sounding overwhelming in the future.   “Sure enough, help came from above.  After persistent prayers, actively listening and patiently waiting, the revelation came.  I was finally able to sum up what I do in a meaningful way. 

Continue reading
  1067 Hits